SURVEY OF NORDIC COMPANIES MARKETING IN CHINA 2023 | Swedish Chamber of Commerce China

In the constantly evolving landscape of international commerce, few markets are as dynamic, complex, and compelling as that of China. Especially in the post-pandemic era, the Chinese market has displayed remarkable resilience and adaptability, unveiling novel changes, challenges, and business opportunities worldwide. For Nordic brands, with their strong heritage and unique appeal, this market has been critical or intriguing as always.

This survey is conducted by Nordic Friend Agency in collaboration with DCCC Danish Chamber of Commerce in China, FinnCham Shanghai, Norwegian Business Association China, and SwedCham China. The purpose of this survey is twofold. Firstly, it seeks to better understand the current state of play, the challenges faced, and the strategies employed by Nordic companies in the Chinese market. Secondly, it aims to form a joint voice for Nordic companies, facilitating the sharing of insights, experiences, and best practices.

Please read the full survey below:

SURVEY OF NORDIC COMPANIES MARKETING IN CHINA 2023