Sandvik introduces new logotype and visual identity 官宣！山特维克品牌标识和视觉形象全面焕新！
为什么要不断地创新？
因为，创新是人类发展的动力
也是山特维克与生俱来的基因
让每一步革新都创造出不凡的回响
因为，期冀与更多伙伴携手共探
让矿山更加环保
让制造更加高效
让工程建设更加快速
让数字化、自动化、电动化驱动未来
161年来，山特维克不断探索与创新
而这一次，将以全新形象
和未来say Hi！
这就是山特维克正式面向全球官宣的品牌标识和视觉形象，不仅向世界呈现出一个更加现代化的山特维克，同时，也将山特维克发展的三大核心要素——积极主动的合作伙伴关系、前瞻性的解决方案和可持续发展的理念，以视觉化方式进行表达。在发展与进化的道路上，山特维克经历持续变革、重塑自我之后，又一次焕新登场。
“近年来，山特维克在许多方面做出了改变，已经成为一家新公司。”
——Stefan Widing
山特维克总裁兼首席执行官
在过去的几年，山特维克实施了一项新的战略，并确定了一个共同的目标：我们引领变革一一通过工程技术驱动世界前行。
结合这一战略，山特维克做出众多重大决策：原山特维克材料科技业务领域被剥离，并以 Alleima 的名字在纳斯达克斯德哥尔摩上市；集团在软件解决方案、圆柄刀具、医疗、地面支撑、矿山规划等领域进行了多项极具价值的收购……正是在这样一系列的行动与实践中，山特维克也完成了一次自我的创新与重塑。
如今，山特维克正阔步走在转型之路上，在采矿业、制造业、基础设施行业等多个领域，将硬件、软件与数字化解决方案相结合，构建起领先而独特的市场地位，在全球范围内助力众多客户提高了可持续性和生产力。与此同时，山特维克也更加专注于和客户的协作及共同创新，以便持续提供更加卓越领先的解决方案，成为驱动行业发展的重要引擎与动力。
这样充满生机和创新动能的山特维克，需要用新的品牌标识和视觉形象，来体现公司的宗旨和战略。正是如此，经过反复讨论和无数次的精心设计，山特维克全新的品牌标识及视觉形象应运而生。
这一品牌标识，是传统和创新结合的产物，其设计灵感源自1962年的山特维克标志，是对公司传统和历史的致敬。同时，它还引入了一个新的符号，作为展现山特维克品牌的关键载体和公司宗旨的标志，代表着“进步”和“循环”，形象地概括了山特维克用工程技术驱动世界前行的承诺。
Sandvik introduces new logotype and visual identity
Published
Today, Sandvik presents a new visual identity. It highlights the company’s commitment to lead the shift towards digitally driven and automated industries, and it is developed to suit the current position of the company as a technology leader enabling improved productivity, efficiency and sustainability for its customers.
Over the past few years, Sandvik has implemented a new strategy and defined a common purpose: We make the shift – advancing the world through engineering. This, in combination with fundamental changes like strategic acquisitions and the 2022 listing of business area Sandvik Materials Technology has reshaped the company and secured a strong foundation for the future.
“Sandvik has in many aspects become a new company in recent years. We have strengthened our world-leading positions through innovation and strategic acquisitions, and we want to continue to build our technology leadership and keep driving productivity and sustainability gains for our customers. Reflecting this, I am very pleased that we reveal a new, modern brand identity and logotype fit for our purpose and strategy,” says Stefan Widing, President and CEO of Sandvik.
Sandvik is on a path of transformation, building a unique position combining hardware with software and digital solutions in the mining, manufacturing, and infrastructure industries, with solutions improving sustainability and productivity for customers on a global scale. A crucial part of this is a focus on collaboration and co-creation to deliver these cutting-edge solutions.
The updated brand identity represents this new, modern Sandvik, and rests on three core elements - proactive partnerships, forward-thinking solutions, and sustainable progress. The logo is inspired by the 1962 Sandvik logo and is a tribute to the company heritage and history. A new symbol is also introduced, intended as the key bearer of the Sandvik brand and the mark of the corporate purpose. It represents “progress” and “circularity”, visually summarizing the commitment of Sandvik to advance the world through engineering.
For further information, contact Johannes Hellström, Press and Media Relations Manager, phone: +46 (0) 70721 1008 or e-mail: johannes.hellstrom@sandvik.com