Welcome Tobias Larsson, SwedCham China's new General Manager!

We are pleased to announce the appointment of Tobias Larsson as General Manager of the Swedish Chamber of Commerce in China.

Tobias brings more than two decades of experience in China, with a strong background in commercial management, marketing, communications, business development and strategic partnerships across a range of industries, including automotive. Having worked extensively in both Beijing and Shanghai, his diverse professional background, cross-cultural understanding and hands-on leadership style will be important as SwedCham continues to strengthen member value, expand its relevance across China and develop the Chamber for its next phase.

We look forward to welcoming Tobias and to working together with our members, partners and Team Sweden community across China!

Words from Tobias:

“Having spent much of my professional life in China, I've experienced firsthand how the business landscape has evolved. What remains constant is the importance of strong relationships, trusted networks and collaboration. As business ties between Sweden and China continue to develop, 

I believe SwedCham has an important role to play in bringing people and businesses together, exchanging ideas, creating opportunities and strengthening connections between Sweden and China. I'm very excited to contribute to that alongside our members, partners and Team Sweden.”