Sourcing Survey2022 | 年亚洲市场采购调查

Asia Perspective has been conducting sourcing surveys for the last decade, measuring the perception of Asian sourcing markets and how it changes over time. This research is based on an extensive survey focused on giving a unique forward-looking indication of what companies experience and what they perceive in the future. This year, the survey focuses on companies looking to diversify their supply chain to alternative sourcing markets, the prevalence of this phenomenon, and the underlying causes. In our survey report, we try to answer following questions:
亚景咨询在过去的十年中一直在进行采购调查,密切关注着人们对亚洲采购市场的看法。这项调查基于上百份真实有效的问卷和企业实际的采购情况,反映了企业对未来形势的认知,具有独特的前瞻意义。今年的调查重点是针对那些寻求多元化供应链,转向其他采购市场的企业,了解这种现象的普遍程度,以及潜在的原因。我们的采购报告将会解答以下问题:
  • What is the current sourcing situation in China, Southeast Asia, and Europe?
  • Are companies reshoring closer to home, and where are companies relocating?
  • What are the perceived risks and underlying reasons why companies are looking at alternative sourcing markets?
  • What risks and benefits are associated with sourcing in China, Southeast Asia, and Europe?
  • Which will be the most important sourcing countries and regions in the future?
  • 中国,东南亚,欧洲采购市场现状如何?
  • 企业正在以及将要会把采购活动转移到何处?
  • 企业寻找替代市场的潜在原因和将会面临的风险有哪些?
  • 在中国,东南亚,欧洲市场开展采购活动伴随哪些风险与收益?
  • 未来哪些国家和地区会成为重点采购区域?

Sourcing Markets Overview
采购市场概况

In 2022, global supply chains have continued to face the many disruptions that the past years have brought. The effects of the Covid-19 pandemic are still influencing the global market. Prices and cost of raw materials have continued to surge, further fueled by the Russia-Ukraine war. What companies are concerned most are the increasing cost, including freight, labor, operation, raw materials, and logistics delay and disruption, as well as the long lead time from suppliers.
当前,疫情依然影响着全球市场,原材料的价格和成本持续增长,俄乌战争更是让情况雪上加霜,企业采购活动面临的最大问题有不断上升的成本,包括运费、劳动力、日常运营、原材料价格上涨,以及物流上的延误中断和供应商交货周期的延长。
With China holding on to its zero-covid strategy and with the still lingering supply chain disruptions of the past two years, companies’ perception of China as their major sourcing market has changed, and other geographically strategic locations are being investigated. According to our survey, 78% of the respondents have sourcing activities in Europe. 41% of them spend between 10% – 49% of their global purchasing value in Europe, mainly in Germany. 45% of them source in Southeast Asia, spending only 9% of their global purchasing value in the region. However, respondents still consider China as the most important and attractive sourcing market. 87% of the companies are sourcing in China.
在中国坚持新冠动态清零政策,以及近两年的供应链持续中断的影响下,很多企业对于中国作为其主要采购市场的态度也发生了一定变化,开始寻找成本更低,并具有地理优势的替代市场。我们的调查显示,78%的受访公司在欧洲进行采购活动。41%的公司在欧洲的采购量约占其全球采购份额的10%~49%,其采购来源地主要是德国。除此之外,45%的公司在东南亚有采购活动,但在此区域的采购额仅占其全球采购份额的9%。受访者们依然认为中国是最重要的,最具吸引力的采购市场。87%的公司依然在中国进行采购。

Addressing climate change and environmental issues is becoming an increasingly important factor for companies to include in their business strategies, with pressure coming not only from the political environment but also from stakeholders. The survey shows 40% of the respondents collect the carbon footprint data of new Chinese suppliers when evaluating them, it is a notable increase compared to 29% in 2021. Meanwhile, 35% of the respondents collect the carbon footprint data of Southeast Asian suppliers; 57% respondents collect the carbon footprint data of European suppliers.

 

由于气候变化和监管压力,低碳减碳是大势所趋。调查显示,2022年40%的受访者评估中国供应商时会收集其碳排放量,与2021年的29%相比明显上升。同时,35%的受访者会收集评估东南亚市场的供应商的碳排放,57%会收集评估欧洲市场供应商的碳排放。

Reshoring Trends 

采购转移趋势

图:排名前三的潜在采购转移地点

Around half of the respondents stated that it’s likely for them to relocate their sourcing out of China; 15% of the respondents stated that they already had definitive or realised plans to move within the past 12 months. For new sourcing destinations, Europe, Southeast Asia and other regions in China are all considered.
大概一半的受访公司表示他们可能会将采购移出中国,过去的12个月里,已经有15%的公司这么做了。对于新的采购目的地,欧洲,东南亚和中国的其他地区都在考虑之内。
                                                                                 Reasons to relocate
                                                                                         采购转移的原因

图:采购转移的Top3原因

 

Cost saving remains the top reason. Alternative markets can provide lower cost production and countries closer to home can benefit companies by saving on transport-related costs. 46% respondents consider Improve logistics as the second most important reason. Near-shoring is rising as a strategy to regain control and avoid unstable deliveries. Meanwhile, 41% of respondents stated Risk mitigation/reduction such as Covid-related turbulence as one of their top reasons to find new sourcing markets.  
采购转移的首要原因是节约成本,备选市场生产成本更低, 企业将采购地点迁移到靠近本国的区域有利于节约运输上的相关成本。其次,参与调查的46%的企业认为“改善物流”是重新控制和避免交货不稳定的策略和手段,采购转移呈逐渐上升趋势。同时,41%的企业认为降低/减少风险也是首要原因之一,例如因新冠导致的生产与供给不稳定。
Reasons for staying in China and Southeast Asia
留在中国/东南亚的原因
Companies keep sourcing in China as China has a very mature supply chain ecosystem, cost-efficient production and experienced manufacturers. Alternative markets are often unable to compete with China’s manufacturing strengths and benefits. Cost savings and production capacity top the list of reasons why companies choose to stay in or start to source in Southeast Asia, and access to new suppliers stands as the top third reason.
企业在中国采购的原因是因为中国有着庞大完善的供应链生态系统,高效的生产水平和具备扎实丰富经验的供应商,替代市场往往没有与中国制造业竞争的优势和其所带来的利益。企业选择留在东南亚或是在东南亚开展采购活动的主要原因是节省成本,提高产能和获取新供应商。

 Future Sourcing
未来的采购趋势
China is expected to become somewhat less important in the future of sourcing. The majority of the surveyed companies believe that both Southeast Asia and Europe will rise in importance. Most of them plan on diversifying their supplier base to another country as a risk mitigation strategy. At the same time, enhancing communication with current suppliers helps ensure that orders are fulfilled and reduce risks. 
在未来,中国采购市场的地位有可能下降, 大部分参与调查研究的企业认为东南亚和欧洲采购市场的地位会上升。他们中的多数计划将其供应链基地分散到其他国家来作为一项风险规避策略,同时加强与现有的供应商的沟通,确保整个订单的质量,有效性,时间性,从而防止和及时应对有可能发生的状况。

Summary 

报告总结

  • China is still highly regarded as the most important sourcing market globally, but its perceived importance is declining.
  • There is a discrepancy between companies’ stated preferred sourcing destination and their actual sourcing decisions.
  • Risk mitigation, cost saving, and logistics issues are the top reasons to relocate sourcing activity.
  • Quality risks, insufficient market knowledge and supplier’s capabilities and experience are the main barriers companies face when entering new sourcing markets. 
  • The survey shows a large shift in companies starting to prefer Europe as a sourcing region over Asia Pacific countries.
  • Companies do consider moving sourcing activity out of China. The rate of which that will happen will highly depend on alternative markets’ ability to match China’s sourcing market benefits and vary by sectors.
  • 中国依旧是全球最重要的采购市场,但其重要性正在下降; 
  • 企业的意向采购基地与他们实际采购基地存在差异;
  • 降低风险,成本节约和物流问题是企业选择转移采购的主要原因;
  • 产品质量,当地市场行情知识欠缺和供应商质量是企业进入新市场面临的主要问题; 
  • 与亚太地区相比,企业开始更倾向将欧洲作为采购基地;
  • 部分企业确实考虑将采购基地移出中国,但这很大程度上取决于替代市场是否具有与中国市场利益相匹配的能力,这也因行业而异。
For full report, please send an email to:
获取完整报告,请发邮件至:
beijinginfo@asiaperspective.com
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