In this special episode of Digitally China, Tom is joined by Emmy Teo, co-founder of the New Retail startup FUSE and advisor to up and coming consumer brands.
Chinese companies have for a long time had access to the best supply chain in the world, enabling scalable production of a wide range of products. But only in recent years have we seen that unique skillset being combined with what US and European companies usually see as their differentiator: the ability to create attractive brands, especially in the lifestyle sector.
In this Digitally China episode, we discuss domestic brands, how much they have progressed and the possibility of them overtaking established brands such as Zara or IKEA.
Listen to the latest Digitally China episode below or find it (and previous episodes) on iTunes here.