New Manager to SwedCham’s Shanghai Office

Shanghai, 27 Jul. 2018 | SwedCham is proud to present the newest addition to our team, Emma Lindgren, who is taking over the Shanghai office from September.

Emma has for the past seven years worked with PR and communications for global, stock-listed companies, and as a communications consultant. Throughout her career, she has mainly focused on corporate and government affairs, as well as change management, largely within the fields of digital and organizational communication. Emma has also established her own business within PR and communications in Sweden, which is her present assignment. About her motivation for the role, she says the following:

Since I came to Shanghai six months ago I have been impressed by the Chinese entrepreneurship, the country’s ability to digitally transform, and the strong presence Swedish companies have established despite hard competition and complexity in society. In light of a changing global environment, the Swedish Chamber of Commerce in China will play a vital role and I look forward to utilizing my experience and expertise in strategic communications to continue the work of bringing our members even closer together and to further strengthen their united voice.

As such, Emma will be tasked with ensuring the continuity of member services, while developing new ways to boost the Chamber’s position as the natural loudspeaker for Swedish companies in China. Martin Vercouter, General Manager:

What Emma was able to demonstrate throughout the recruitment process is a tremendous motivation and clear ambition, on top of relevant professional experience. Given her background, I am confident that she will be a great addition to our team. And last but not least, I would like to wish her a warm welcome on board!

Emma will take up her position on September 1st. Marianne Westerback, who is leaving us after four years of excellent collaboration, will be assisting with the transition period to ensure a smooth hand-over. Questions and inquiries can be sent to


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