SwedPod: Kreab China – Tom Grimmer Story – From Journalism to Communications

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In our second episode, we talk to Tom Grimmer, Senior Partner at Kreab China about his sustainable lifestyle in building the first Passive House on Vancouver Island. Then Tom tells us about how he ended up in China in the 80s, why he transited his career from journalism to communications, and his experience managing a foreign branch in China.Read More SwedPod: Kreab China – Tom Grimmer Story – From Journalism to Communications

Digitally China: RED (aka Xiaohongshu) and the Ups and Downs of Social E-Commerce

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Xiaohongshu little red book Social Commerce China

Companies around the world are latching onto social commerce, but in China, where mobile payments are ubiquitous and consumers are extra wary of fake goods, the integration between social media and online shopping has been especially fast.

That doesn’t mean it’s a silver bullet for brands though — or even for the multi-billion dollar internet celebrity industry, where influencers are tasked with advertising products without appearing too commercial.Read More Digitally China: RED (aka Xiaohongshu) and the Ups and Downs of Social E-Commerce