SwedPod: Kreab China – Tom Grimmer Story – From Journalism to Communications

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In our second episode, we talk to Tom Grimmer, Senior Partner at Kreab China about his sustainable lifestyle in building the first Passive House on Vancouver Island. Then Tom tells us about how he ended up in China in the 80s, why he transited his career from journalism to communications, and his experience managing a foreign branch in China.Read More SwedPod: Kreab China – Tom Grimmer Story – From Journalism to Communications

Digitally China: RED (aka Xiaohongshu) and the Ups and Downs of Social E-Commerce

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Xiaohongshu little red book Social Commerce China

Companies around the world are latching onto social commerce, but in China, where mobile payments are ubiquitous and consumers are extra wary of fake goods, the integration between social media and online shopping has been especially fast.

That doesn’t mean it’s a silver bullet for brands though — or even for the multi-billion dollar internet celebrity industry, where influencers are tasked with advertising products without appearing too commercial.Read More Digitally China: RED (aka Xiaohongshu) and the Ups and Downs of Social E-Commerce

Digitally China: The Inside View of China’s Development from 8 to 800 Million Internet Users

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Digitally China | China’s Development from 8 to 800 Million Internet Users

The location is a hotel in San Francisco, the year is 1999. The internet hype is at its peak. The United States at this moment has over 100 million internet users, 10 times more than China. While his friends are leaving school to join the company that seems to be the next big thing — Google — Brian is instead meeting a relatively unknown entrepreneur called Jack who is talking enthusiastically about his company, Alibaba.Read More Digitally China: The Inside View of China’s Development from 8 to 800 Million Internet Users