Opening: Area Manager (Shanghai) to SwedCham China

The Swedish Chamber of Commerce in China is a non-profit, non-governmental organization with 270 Swedish and Sweden-related member companies, officially recognized as foreign chamber by the PRC. Our mission is to advance our members’ business interests through Networking, Information and Advocacy.

To that end, our activities include events, seminars, closed-door dialogues, surveys, reports as well as top-level meetings. Furthermore, we aim to improve Sino-Swedish business ties and promote the Swedish brand through the Team Sweden collaboration with among others the Swedish Embassy and Consulate General, Business Sweden, etc.

In recent years, the Chamber has undergone a thorough modernization process to level up its offering, brand image and internal structure. The successful candidate will work hands on with the continued implementation of this process at a regional level.

The Role

To our Shanghai office, we are looking for an Area Manager to take responsibility for the Chamber’s activities and operational development – in line with the Chamber’s modernization efforts and in close collaboration with the General Manager.

The position includes relationship building, regional business development, member recruitment and retention, as well as administrative and managerial duties. The ideal candidate should also display strong leadership skills in implementing organizational change, and feel comfortable shifting between strategic-level thinking and hands-on tasks.

Examples of responsibilities:

  • Manage the Shanghai office’s day to day operations, budget and financial result.
  • Representing the Swedish Chamber of Commerce in meetings with members and partners.
  • Regional recruiting and account managing responsibilities.
  • Coordinate high quality events (open-door seminars, closed-door dialogues, training programs, after-work events, gala evenings, etc.) together with the rest of SwedCham’s team.
  • Coordinate the coverage of Swedish, Chinese and international business trends.
  • Team management responsibilities for 1-2 staff, including development and performance review.
  • Preparing material for Chapter board meetings approximately 6 times per year.

Your Profile

To be successful in the position, we believe that you:

  • Hold a Bachelor’s degree or above within the fields of marketing, communications, or other relevant fields.
  • Have experience of multi-stakeholder partnerships, ideally including public, private, and non-profit actors.
  • Are Swedish and/or have strong ties to Sweden with a passion for Swedish brands and innovation.
  • Have experience from managing small teams, including recruitment and employee development.
  • Have experience from organizing events, from small business seminars to large social dinners.
  • Feel at ease with people at all levels and from all backgrounds. You are a natural networker.
  • Have experience of working in or with China. Being currently based in China is meritorious.
  • Speak and write impeccable business English. Swedish and Mandarin are highly meritorious.

Practical Details

The position is 100% of full-time, part time subject to discussion.

It is highly preferred if candidates already possess a working (Z) visa.

Possible costs for visa issuance/transfer to be supported by the Chamber.

Remuneration based on local standards and experience.

For questions regarding the position, feel free to contact Emma Lindgren, current holder, at

Apply by Februari 15, 2019 with letter and link to LinkedIn profile to

Start date at the latest March 11, 2019.

White Paper – Swedish companies show resilience: Analysis of late September’s media reporting

In September 2018, two events took place that resulted in an increased reporting about Sweden in Chinese media. SwedCham has analysed the events and potential effects on Swedish companies in China. The results presented in the white paper below show that the majority of the interviewed companies have not been notably affected, and continue to show strength both as consumer brands, as well as employers.

Highlights from the report include:

  • 77% of surveyed SwedCham member companies have not been negatively affected by the events.
  • 23% of companies state that they have been affected, reporting mostly comments in social media, worry amongst customers and/or employees and cancelled meetings with partners, media and  as examples.
  • Overall, 8 out of 10 Chinese interviewed in Beijing and Shanghai have had an unchanged or more positive image of Sweden throughout the year.
  • Among the 22% that report a worsened image, the effect of the events is clear. With 55% of viewers reporting a worsened image, the effect is most pronounced among viewers of the Svenska Nyheter segment.
  • Companies express a certain uncertainty of long-term effects and ask for extended studies of Sweden’s brand in China focusing on the consumer market.
  • SwedCham notices the need to initiate a dialogue regarding what types of communicative support that Swedish companies abroad may need under similar circumstances.

Click here for the full paper:

White Paper: Analysis of late September’s media reporting.

Statement regarding SVT’s “Svenska Nyheter” from Sept. 21, 2018

Beijing, 26 Sept. 2018

中国瑞典商会就瑞典SVT电视台讽刺短剧“Svenska Nyheter”栏目于2018921日播出的内容发表以下评论:

该节目播出了描写来瑞典旅游的中国游客的两分钟“信息短片”。因为这部短片含有讽刺性质,中国瑞典商会表示深切关心我们的会员、合作伙伴、 朋友及家人的感受, 因为短片所提供的影像内容负面而极易被视作冒犯,甚至被视为是种族歧视。



林奇辉 (Lars-Åke Severin)

冯茂天 (Martin Vercouter)


The Swedish Chamber of Commerce in China would like to make the following comments regarding the satirical segment “Svenska Nyheter” that aired on the Swedish television channel SVT on September 21, 2018:

The show in question contains a two-minute “Information Film” for Chinese tourists travelling in Sweden. While this film is intended to be satirical, we are deeply concerned about the image it provides to members, partners, friends and families in the Chinese community since it contains negative stereotypes in a manner that can easily be seen as offensive or even racist.

We find this “Information Film” highly regrettable, and not representative of the views that the Swedish people hold of the Chinese people. Swedish companies, for example, are highly attractive employers, boasting a lower-than-average employee turnover due in particular to their open and inclusive culture.

We fully recognize the importance of upholding the freedom of speech, and free expression of individuals. As such, it should be recognized that the responsibility for the content lies with its producer alone.


Lars-Åke Severin
Chairman of the Board

Martin Vercouter
General Manager







New Manager to SwedCham’s Shanghai Office

Shanghai, 27 Jul. 2018 | SwedCham is proud to present the newest addition to our team, Emma Lindgren, who is taking over the Shanghai office from September.

Emma has for the past seven years worked with PR and communications for global, stock-listed companies, and as a communications consultant. Throughout her career, she has mainly focused on corporate and government affairs, as well as change management, largely within the fields of digital and organizational communication. Emma has also established her own business within PR and communications in Sweden, which is her present assignment. About her motivation for the role, she says the following:

Since I came to Shanghai six months ago I have been impressed by the Chinese entrepreneurship, the country’s ability to digitally transform, and the strong presence Swedish companies have established despite hard competition and complexity in society. In light of a changing global environment, the Swedish Chamber of Commerce in China will play a vital role and I look forward to utilizing my experience and expertise in strategic communications to continue the work of bringing our members even closer together and to further strengthen their united voice.

As such, Emma will be tasked with ensuring the continuity of member services, while developing new ways to boost the Chamber’s position as the natural loudspeaker for Swedish companies in China. Martin Vercouter, General Manager:

What Emma was able to demonstrate throughout the recruitment process is a tremendous motivation and clear ambition, on top of relevant professional experience. Given her background, I am confident that she will be a great addition to our team. And last but not least, I would like to wish her a warm welcome on board!

Emma will take up her position on September 1st. Marianne Westerback, who is leaving us after four years of excellent collaboration, will be assisting with the transition period to ensure a smooth hand-over. Questions and inquiries can be sent to


Breaking: Swedish and Swiss Chambers in China to Merge

Note: Thank you for your many amused reactions. We have of course no plans to merge and refer to the date of publication for further explanation. Meanwhile, you can visit our Swiss friends at: .

In recognition of brand similarities, and to avoid further confusion, SwedCham and SwissCham China have decided to merge. The move is expected to be completed over the following months, with the Swederland Chamber of Commerce in China ready for business by the early summer.

We look forward to combining our strengths and resources to provide better service to our member companies. There are a lot of areas for understanding: both countries being located in Europe have a history of neutrality, are great skiing nations and offer a world-class business environment

Some aspects of the merger, however still remain subject to negotiations. While Switzerland has Lindt and Federer, Sweden has Marabou and JO Waldner. The relative qualities of the Emmentaler and Västerbotten cheeses are also the subject of intense discussions, as is the primacy of the Swiss Army knife or Swedish osthyvel (cheese slicer).

Yet these hotly debated issues don’t discourage Martin Vercouter, General Manager at the Swedish Chamber:

Of course, we still need to work out some of the details. The Swiss are a bit slow to disclose their financial statements, but there is no cow on the ice or fire to the lake.

Laura Fleming, GM for SwissCham in Beijing, is similarly upbeat:

Switzerland has always been very welcoming to Swedish companies, so there is nothing here that hasn’t been tried before”.

The merge comes as a natural step to develop both chambers and we are glad to embark on this journey with our members.

Enquiries can be addressed to

AGM: Time to nominate candidates

Dear Members,

The election committee has started work to prepare its proposal for a new Main Board of the Swedish Chamber of Commerce in China. The proposal needs to be finalized by middle of March and will be presented to the Annual General Meeting (AGM) on April 20th.

We are now looking for new candidates for our proposal. Please communicate any nominations to any of the members of the election committee per email.

We appreciate to receive below information attached with any nomination.

1. Name and Contact Information.
2. Representing which Member.
3. Recent CV or Resume.
4. Mission Statement.
5. Photo.

Deadline March 16th, 2018.

Thank you,
Bjorn, Dan, Alexander & Mats

Contact Information
Björn Berggren
Alexander de Freitas
Dan Landegren
Mats Harborn

Statement regarding the YP SH Xmas Party

It has come to our attention that an alleged count of sexual harassment has been reported during the Swedish Young Professionals Shanghai’s Christmas Party.

We condemn any such acts in the strongest possible terms, as such behaviour has no place in the egalitarian environment we strive to foster.

We are fully prepared to assist the victim in any investigation or other relevant process, as well as support our Young Professionals in creating festive conditions that are safe for everyone.

Martin Vercouter
General Manager SwedCham China

Finnair steps up as new Dragon Partner

Robert Öhrnberg, GM Greater China, Finnair (left) and Martin Vercouter, GM, SwedCham China (right)

In the latest addition to its Dragon Partners, SwedCham China is glad to strengthen its collaboration with Finnair. The recent months saw the airline sign a strategic partnership with e-commerce giant, introduce WeChat payments and announce Nanjing as its 7th destination in Greater China. Starting from December 1, the carrier also joins SwedCham's top-tier supporters. Robert Öhrnberg, GM Greater China:

Finnair is really happy and honored to join the Swedish Chamber's Dragon Partners, and we are very excited to develop our partnership moving forward to create mutual added value for all the members of Swedish Chamber in China!

In doing so, Finnair joins Atlas Copco, Handelsbanken, Mannheimer Swartling, Syntronics and Volvo Cars. Dragon Partners are important contributors to SwedCham's ability to serve its members, and by extension a great support for the Swedish business life in China.

Interested in becoming a Dragon Partner? Contact for more information.


BJ: SSIEC Inauguration Ceremony


The Sino-Swedish Innovation and Entrepreneurship Center was inaugurated today in the presence of among other guests SwedCham China's General Manager Martin Vercouter:

Looking at the development of entrepreneurship in China, it is incredible the long way we have come in just a few years. [...] I believe startups have a growing importance in the business networks, so as a Chamber we are looking forward to collaborating with the SSIEC.

The Center, located in the Zhongguancun-run Hangxing International Science Park, aims to facilitate the establishment of Swedish startups in China by providing a working environment and support platform.


Mats Harborn receives 2017 Honorary Award

Mats Harbon - Honorary Award 2017 | Viktoria Chan - Young Professional of the Year 2017
Mats Harbon (r), Honorary Award 2017 and Viktoria Chan (l), Young Professional of the Year 2017

Shanghai, 5 May 2017 | In keeping with a long tradition, the Swedish Chamber of Commerce in China is proud to present its 2017 Honorary Award to Mr. Mats Harborn, with the following motivation:

“Mats Harborn has for the past 25 years […] developed into one of the most prominent Swedes working in China, and one of the major promoters of Swedish enterprises in China. […] Through his great commitment as former Chairman of the Swedish Chamber of Commerce in China and as vice president of the European Chamber of Commerce in China, Mats Harborn has created increased opportunities for Swedish enterprises to develop and succeed in China. Mats Harborn is, through his sincere interest in China, its culture, language and people, a person who creates opportunities for increased understanding and dialogue needed between people and companies in an international environment […].”

The award was handed over at the Swedish Chamber’s annual Spring Gala, in the presence of the Consul General of Sweden in Shanghai Ms. Lisette Lindahl, by Chairman of the board Lars-Åke Severin (PSU Consulting). “Mats is a personal source of inspiration.”, he says, “whenever I am in doubt I look up at him. He is a tremendous driving force in the dialogue between foreign firms and China.”

Besides a historical role with the Swedish Chamber, Mr. Mats Harborn has a long professional experience of China, working for Handelsbanken, the Swedish Trade Council in China and as the founder of Scania in China. He is also a familiar feature in the Executive programme at the Stockholm School of Economics, lecturing about Chinese culture, politics and business. In recent years, his passion for advocacy also saw him taking on the vice-presidency of the European Chamber of Commerce in China.