Team Sweden China Newsletter

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Dear all,

We are quickly approaching the end of the year and soon we will celebrate the beginning of a new decade – 2020! As is customary this time of year it is time to look back and reflect as well as to look forward to the events that await us.
It is fair to say that 2019 has been an eventful year. This not only applies to the situation in China, but also to bilateral relations as well as the global business context. As you will see from the newsletter below and the previous ones, it also applies to the activities performed by Team Sweden China!
Looking back at the trade and investment data of 2019 it also reflects a high level of activity. Exports from Sweden to China grew by 7% Jan-Sept compared to the same period in 2018, despite an overall decline of Chinese imports. This means that China’s position as Sweden’s 8th largest export market is even more evident and narrows the gap with the Netherlands and the UK currently 7th and 6th largest export markets respectively. Another striking fact is that Swedish imports from China grew by 21% during the same period, putting China ahead of Finland as Sweden’s 5th largest import market.
As for investments I believe many of you are well aware of the significant flow between Sweden and China. Until recently this has received more attention, both in Swedish media and government reports, providing a more comprehensive overview than previously publicly available. There are however concerns that need to be addressed further, but it is also clear that there are important partnerships which contribute in a significant way to the competitiveness of Swedish industry.
In short, trade and investment between Sweden and China is of increasing importance, but as we all know the situation is far from uncomplicated. One of the ambitions with Team Sweden China is to support you in navigating even more successfully going forward.
2020 promises to be an eventful year as well. Sweden and China commemorate 70 years of bilateral relations, the new Swedish export strategy will be launched, the legal and regulatory situation in China will change significantly with, amongst others, the foreign investment law, an expanded corporate social credit system, and a shortened negative list being implemented. The next five-year plan will take shape. Just to mention a few things that will present both new opportunities as well as challenges.
On a personal note, in January I will take over the responsibility for the Asia-Pacific region at Business Sweden. I look forward to staying in China working closely with Team Sweden and Swedish companies. Smart strategies for APAC in times of increasing complexity and uncertainty will require new strategies for how to address the Chinese market, especially as Chinese companies expand across the region. Joakim Abeleen will take over my current role as head of the offices in Beijing, Shanghai, Hong Kong and Taipei.
As we approach the end of the year, it is time for all of us to take a well-earned break with friends and family. I wish you all a Merry Christmas and look forward to continuing our joint efforts to develop Team Sweden in China!
David Hallgren
Business Sweden & Trade Commissioner to China

 

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Team Sweden: Sweden participated in the 2nd China International Import Expo (CIIE)

Team Sweden China Newsletter, Swedish companies in China

 

CIIE is an annual event aimed at opening the Chinese markets and increasing China's imports. The fair was held for the second consecutive year in November in Shanghai. 150 countries, 3800 companies and over 500,000 visitors and buyers attended the fair. Ambassador of Sweden Helena Sångeland and Consul General Lisette Lindahl attended the welcome dinner on November 4 at the invitation of China's Minister for Trade Zhong Shan. Sweden (Embassy, ​​Consulate General in Shanghai and Business Sweden) had a country pavilion on the theme of "innovative and sustainable solutions for next generation travel and transport", where 18 Swedish companies participated. The Sino-Nordic Economic Cooperation Forum was held as a side event to the CIIE and The Shanghai Consulate General and the Embassy witnessed the signing of cooperation agreements between 9 Swedish companies and Chinese counterparts at an estimated value of USD 120 million. According to the CIIE organizer’s preliminary figures, cooperation and business agreements worth north of USD 71 billion was reached for this year.

 

Embassy/CG Shanghai: Visit of the Ambassador and Consul General Shanghai’s to Chengdu

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Ambassador Helena Sångeland and Consul General Lisette Lindahl travelled to Chengdu November 21-22. The main purpose of the trip was to visit some of the Swedish companies in the region. They were received by the mayor of Chengdu, Luo Qiang, who has previously visited Sweden and has a good knowledge of Swedish companies. The Ambassador and Consul General then visited Polestar Plant. Apart from listening to a detailed briefing on Polestar and Volvo’s ambition in China, they have also participated in a test run of Polestar. After paying a visit to Ericsson’s R&D center Chengdu, they concluded the trip with a visit to ÅF Chengdu.

Embassy/Business Sweden: Textile recycling forum and Swedish pavilion of circular economy

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A textile recycling forum was co-organized by the China Association of Circular Economy and CSR Centre of the Embassy in Nanjing on October 21 to explore new business models for the industry. The forum is part of a circular economy exhibition where the CSR center of the Embassy and Business Sweden hosted a pavillion together with Swedish companies, such as Sweco, Purac, Envac and Stora Enso, together with the Cleantech Hub by the Swedish Energy Agency shared a national pavilion.

Embassy: Sweden-Wuhan District Heating and Cooling Conference

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Swedish Energy Agency, SweHeat & Cooling, the Embassy of Sweden in Beijing and Business Sweden, partnering with Wuhan Development and Reform Commission and Wuhan Foreign Affairs Office arranged a District Energy Conference in Wuhan, Hubei on December 3. Energy Counsellor Magnus Carnwall led a Swedish delegation of eight companies who joined the conference. The delegation was warmly welcomed by local government and companies. In total 60 people attended the conference and the lively discussion. The conference was followed by a site visit to Hubei Huadian Wuchang Thermal Power Generation Company.

Embassy: The Swedish Institute Management Programme gathers alumni from China to celebrate its 10-year anniversary

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The Swedish Institute Management Programme (SIMP) in China celebrates its 10-year anniversary. The event – SIMP China 10 Years – which was held November 12 at the Swedish Ambassador’s Residence, attracted over 60 representatives from the corporate sector, government organisations, media and non-governmental organisations.

Embassy: The fourth Sweden China Health Forum

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The fourth Sweden China Health Forum took place in the provincial capital of Hainan province, Haikou, between the 4th and 5th of December. The discussions of this year’s forum focused on e-health and commercialization of new and innovative technologies and solutions. Deputy Head of Mission Karl-Olof Andersson contributed with opening remarks. Participants from Swedish and Chinese health related government and academia as well as industry representatives joined the discussions. The aim of the forum is to promote bilateral collaboration within the health field.

Consulate General in Shanghai: Photo exhibition to break stereotypes and norms

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During 27th of September to 20th of October, a photo exhibition by the Gender Photographer Thomas Gunnarsson was displayed in a shopping mall in central Shanghai. The month-long exhibition was a combination of Swedish and Chinese images that challenged norms in term of gender, ethnicity, sexual orientation and age. The Sino-Swedish photo exhibition was combined with six pop-up photo booth sessions, a lecture and a film screening.

Consulate General in Shanghai: Annual Nordic Project targeted food waste

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Together with the Danish, Finnish and Norwegian consulates in Shanghai, The Consulate General of Sweden in Shanghai organized a series of events focusing on food waste. Between November 21-23rd, invited stakeholders including policy makers, distributers, non-governmental organizations and consumers gathered to discuss the global issue with food waste. The events consisted of a creative zero-waste dinner, a seminar with Nordic and Chinese speakers, a food-waste solutions workshop and a zero-food waste competitive challenge.

VisitSweden: 2019 Scandinavian Travel Roadshow

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Visit Sweden teamed up with Visit Denmark and Innovation Norway to host the annual Travel Roadshow in Shanghai, Guangzhou and Beijing during the last week of October. In total 69 travel suppliers including tourism boards, airlines, hotels, cruises from Scandinavia presented and conducted direct business dialogues with over 500 Chinese buyers.

VisitSweden: Digital Campaign for Stockholm

VisitSweden- Digital Campaign for Stockholm

 

A digital campaign of #100 hours of Inspiration# was revealed for the city of Stockholm on Chinese top social media platforms Weibo and WeChat and generated over 9 million impressions and 20,000 interactions. The campaign was aimed to promote Stockholm in off-season, targeting individual travelers who intend to make longer stay in one visit.

Business Sweden: Consumer study release seminars

Business Sweden- Consumer study release seminars

 

Business Sweden’s brand-new report “China’s New Consumers” has been launched and presented at several retail focused seminars in both Sweden and China. “China’s New Consumers” investigates the consumer behavior and product/brand preferences based on 1,500 consumers from tier 1 cities in China along with insights from Key Opinion Leaders and business leaders. Business Sweden hosted two events in China together with the Swedish Chamber of Commerce China, where the participants enjoyed a presentation on the report’s key highlights followed by a panel discussion with prominent KOLs (Key Opinion Leaders); MRKUMO in Beijing (19/11) and Xiaoxiaobao Mama in Shanghai (4/12) who explained how Swedish consumer brands can actively and successfully work together with KOLs in the Chinese market. The Chinese retail landscape is digital and fast-moving, so this report is an essential read for anyone wanting to understand the largest consumer market in the world. Read the full report here: http://beta.business-sweden.se/grow-globally/articles-global/articles-global2/report-chinas-new-consumers/

Business Sweden: Delegation from Novare Cheetah disruptive innovation

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Business Sweden hosted a business delegation from Novare Cheetah Disruptive Innovation Program during the last week of November to the Greater Bay Area. The visit aimed to understand the innovation capabilities and market potential in Greater Bay Area, with visits to for e.g. Tencent, Huawei, DJI, Ping An, Seeed Studio, The Mills Fabrica, Viral Access, and visits local sites to experience New Retail concepts being adopted in China.
Senior management and change makers from Swedish leading companies in retail, industrial, services, real estate, NGOs spent a fruitful week in Shenzhen and Hong Kong with ”Shenzhen Speed” and gained new insights on topics such as Super Apps (e.g. WeChat), large ecosystems & platforms, data, AI, machine learning, voice, exponential growth and scale, drones, war for talent, mobile payments, QR codes, digital healthcare, live streaming and KOL’s, customer focus, partnerships, new retail and home deliveries in 30 minutes, IOT solutions, cloud, hardware accelerators/maker spaces, new tech, focus on R&D and more.
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Team Sweden: SWEDTalk in Hong Kong - Designing a Sustainable Future

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On December 5th Team Sweden arranged a panel discussion on accepting the challenge of Agenda 2030 and the Sustainable Development Goals, welcomed by Ms. Helena Storm, Consul General with key-note speech by Mr. Edward Yau, Secretary for Commerce and Economic Development. The panel consisted of three participants representing different areas of society; G For Good, a local NGO supported by leading real estate developer New World Development, HM, and the Techno Creatives, moderated by Johan M Persson at C’Monde Studios. The topic was how Sweden, being a sustainability frontrunner, can explore different views and ways of creating a sustainable future through new innovative design. With mixed angles from the entrepreneurial, government and corporate sides and questions from the audience, the discussion covered wide-ranging and important topics including CO2 emissions, sustainable farming, recycling and reuse of materials.

SwedCham China: Traditional Christmas parties in Beijing and Shanghai

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Swedcham had the pleasure to celebrate Christmas with our member companies in both Shanghai and Beijing at our annual Christmas Cocktails and Dinners on December 6th and 7th.
This year in Shanghai we were 70 people at KEE Club on Huaihai road, celebrating with glögg and Swedish traditional Christmas dishes. We also had a visit by the Swedish choir during the evening.
In Beijing we had our sitting Christmas dinner at CHAO in Sanlitun, with more than 100 people joining us at this very special venue. Glögg, Sill, Gravlax, and meatballs were some of the dishes served at this dinner. The amazing A Capella Choir Jing Sing made Christmas Carols performances for us throughout the night.
We at Swedcham are happy and honored to carry the important role of connecting the community of our members on these social and traditional events. This role is something we invest in, as it will help our members to meet and also stay connected during the rest of the year.
We would like to give a special thanks to our Dragon Partners, without them these. evenings wouldn’t be possible, so a big thanks to Mannheimer Swartling, Volvo Cars, Volvo Group, Handelsbanken, Syntronic - A Global Design House, and Atlas Copco 🐉
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Swedcham China: Summary 2019

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Swedcham China is the networking, Information, and facilitator platform for our member companies in China. 2019 have been another busy year for us, through numerous Sharp Talks on highly relevant subjects as the upcoming new Foreign Investment law and Social Credit System in China, Macroeconomic forums, tax laws, Women as leaders, Supply Chain, and many other topics covered. We have also offered highly qualitative courses within management, Swedish language, Strategic Sourcing, etc and this we will evolve further during 2020 to include Senior Management courses, Cultural differences courses, as well as Innovation workshops. Together with our different sponsored After Works in both Shanghai and Beijing as well as our traditional yearly parties, we are up at over 90 events throughout the year initiated and produced by Swedcham.
Everything Swedcham offers has our quality stamp on it, as we put a lot of emphasize to do the research and testing before offering these opportunities to our members. We can't wait to continue carrying this role of facilitator for our members and continuously increase the member value in 2020!
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Team Sweden in China
Embassy of Sweden in Beijing
ambassaden.peking@gov.se | +86 (0)10 8531 1800
Consulate General of Sweden in Shanghai
jakob.holthuis@gov.se | +86 (0)21 5359 9610
Business Sweden
ask.china@business-sweden.se| +86 (0)10 5815 6006
Visit Sweden
lynn.li@visitsweden.com | +86 (0)10 6460 4201
beijing@swedcham.cn | +86 (0)10 6468 5820

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